SEO ARCHITECTURE – I

“SITE ARCHITECTURE” applies to both the search engine robots and your human visitors. The theme of each of your web pages should be obvious by the content and the keywords used. Have your most important information “above the fold’ or completely visible in the browser window.

Your web page should use both visual and textual clues to convey the message of the web page. For instance, a visual clue are keywords in Heading Tags like . This creates a bold heading that attracts the key of the human visitor and feeds the search engine robot information to include in your listing

Using “breadcrumb links” technique is also a very good navigational tool.

Breadcrumb links show the path to the current page and allows the visitor to link to any of the pages along that path. For example:

seo secrets > links> breadcrumb links

You can create these links easily using the script available here: http://javascript. internet. com/navigation/breadcrumb-links. html

Designing your web pages with different colors for each type of link on the page makes it easier for your visitor to decide their actions.

Make your visited links display in a different color from you unvisited links, so that visitors know the pages they have visited and the pages that they can explore.

There are graphic or image based menus that change in appearance to clue the visitor to the page that they are currently visiting. If you use this type of menu be sure to include a text menu for the search engines.