What is Architectural Visualization? Visualization is the process of continue through scenarios in your mind, basically visualizing the events and your play part within them and mentally enacting them. Architectural visualization is the process of creating imagery that accurately reflects the planned environment even before the start of construction. Architectural visualizations are used by lots of architects as meaning to promote a far finished building, or as a more vivid representation of the proposed design for a client. Before starting in creating your 3d architectural visualizations, you must have the necessary floor and evaluation plans in hand so that you can actually  the building through 3d. For the newbie’s in architectural visualization, below are some tips on how to improve as an architectural renderer. 1. Building Interiors:3D Rendering can portray color hues, light intensity, light reflection and the play of shadows, which reflect interior or exterior lighting. Exterior lighting takes natural lighting into account with variables such as window direction, seasons, diurnal variations and global latitude playing a role. Interior lighting includes light from each fixture, the self-illumination of objects in the room and reflection of light within the room. 2. Building Exteriors:3D Architectural Walkthrough usually start with depiction of the external facade of the building where the structure, architecture and building materials can be shown. 3. External Environment:Architectural Walkthrough animation especially in the case of 3D Flythrough will include exterior features such as landscaping, trees, hedges, fences, and vehicles, roads and the neighborhood in general.